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The Aegis Product Positioning Workbook for Software is a unique tool designed to help product marketers successfully execute this most critical of marketing tasks. Based on the product methodology described in The Product Marketing Handbook for Software, 4th Edition, The Product Positioning Workbook for Software assists you in using the industry’s most advanced product positioning methodology.
The goal of the Workbook is to help you create a product description that is self supporting, internally logical, and capable of being communicated to buyers with a minimum of confusion. To reach this goal, the Workbook steps you through the
process of:
- Conceptualizing your product.
- Visually identifying it.
- Attaching favorable images and layering them.
- Creating a compelling marketing vocabulary to describe it in your collaterals and during the sales cycle.
Key Features and Benefits
- Unique visual format allows marketers to logically and quickly structure their product positioning.
- Prefaces and narrative detail the precise goals a marketer must achieve to clearly and successfully position a product and explain each positioning concept in relationship to the other.
- Industry-specific examples, as well as examples from outside the software industry, allow marketers to compare their progress with other companies and products.
- Expanded product positioning checklists break out each task and concept in complete detail, allowing marketers to control all aspects of their product positioning.
- Built-in notepads let you add details and guide you in dealing with special situations.
- Visual templates allow you to explore different aspects of your product’s positioning, and build a unique 3-D view of your product positioning.
- Structure allows use as a powerful competitive analysis tool.
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