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New! Rule the Software Marketing and Sales Jungle with The Aegis Software Marketing and Sales Templates, Version 2.0! (available as a download only). Still only $159.95 |
Figure 1: The Software Market Master Template
Overview
The Aegis Software Marketing and Sales Templates enable you to successfully track your way through the complex and unpredictable world of software product marketing at an incredibly cost effective price. If you're responsible for launching or maintaining a software product you face a daunting task. There's so much to keep track of, so much is changing, and there is so little time. What are you going to do? Attend expensive seminars held in out-of-town locations once or twice a year? Read through dozens of books that discuss how to market in other industries? Rely on trial and error as you make the costly mistakes already made by others?
There's another answer. You can get the jump on the job and the competition by purchasing the industry's most comprehensive tools for effective software marketing. The Aegis Software Marketing and Sales Templates are completely up-to-date and divided into 15 categories that outline over 2600 separate software marketing tasks structured and organized in the industry's most popular project management program, Microsoft Project.
Are you new to software marketing? A budding software entrepreneur? A software or high tech product, Marcom or PR manager who needs to effectively manage the process of successfully marketing and selling your software? Then The Aegis Software Marketing and Sales Templates are a must purchase! They will save you money. They will save you time. They may save your skin. Combined with The Product Marketing Handbook for Software, they will prepare you to "take down" any competitive challenge or task.
Figure 2: Task note from the Electronic Marketing Template
Key Features and Benefits
- Microsoft Project format allows you to completely modify the templates to meet your company's special needs and goals.
- New! In addition to Microsoft Project files, the templates also come in Microsoft Project Exchange (.MPX) format, allowing you to easily use them in other project management packages such as IMSI TurboProject.
- Extensive detail allows the templates to be used by any software company, including those offering enterprise, solution-oriented and retail-class products.
- Up-to-date information enables you to take advantage of the latest trends in software marketing
- Selected annotations from The Product Marketing Handbook for Software help explain key marketing tasks identified in the templates.
- Category-specific hyperlinks to Internet resources help you accomplish your goals.
- Color coding helps you to identify milestones, main tasks, and areas of particular concern in the marketing process.
- Cost information already assigned to many tasks makes developing project-based budgeting easier and faster.
- Suggested resources already assigned to top line tasks help you organize your marketing efforts more efficiently.
- Suggested critical paths assist you in managing your marketing work flow.
- Suggested time frames help you plan your marketing programs' length and scope.
Click here to see previews of all the templates
Figure 3: Suggested critical path from the Product Positioning Template
FAQs
- Q: Are the templates designed to be used with only retail software products?
- A: No! The templates can help you manage the marketing and sales of any software product. The tasks outlined cover enterprise, solution provider, and retail software products.
- Q: 2600 tasks are a lot. I'm not sure my products require that level of detail.
- A: The templates are not "locked" in any fashion and can be completely modified to meet your particular marketing needs and requirements. If some tasks and section are not apropos to your product, simply remove them.
- Q: Which version of Microsoft Project do I need to use with the templates?
- A: Use of the templates requires Microsoft Project 98, 2000, 2002 or any product that can read Microsoft Project Exchange (.MPX) files. With the provided .MPX files you can use the templates with earlier versions of Microsoft Project and any other project management product that can read .MPX files. We have also provided you with a version of the templates in Excel format.
- Q: Do I need The Product Marketing Handbook for Software to use the templates?
- A: No, but the structure and methodology of the templates follows that of the Handbook. You will be far more productive if you use the templates in conjunction with the Handbook.
- Q: How many templates are there?
- A: There are 15 major category templates and one master template incorporating the others for a total of 16 in all. Click here to see images of all the templates.
Figure 4: Color coding highlights key marketing tasks
Figure 5: Extensive detail on each subject allows you to fine-tune your marketing
Click here to see previews of all the templates
34 Sugar Hill Road Killingworth, CT 06419 Voice: 860.663.0552 Fax: 860.663.0553
Copyright Aegis Resources, 2007. All rights reserved