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34 Sugar Hill Road Killingworth, CT 06419 Voice: 860.663.0552 Fax: 860.663.0553 |
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Quotes From Readers About The Handbook“I have found it absolutely invaluable in my new role and for this I thank you. So much so that this week I was able to present a marketing plan for my Manager and the VP of Worldwide Sales and Marketing for which I was highly praised. Not bad as I've only been in software for 11 weeks." Stephen Holden, Popkin Software "Terrific", was my response after my first half-hour with your book. This position has strengthened the more that I have read. Stan Dilley, CEO, Software Completions “I have a Third Edition that I bought almost a year ago. It was one of my best investments to date. Thanks again for your research and insight.” Alvin Quarles , President, E-Z Way Salon Software "The Bible." If you need to market and sell software, you buy this first and read it. If you don’t, you’re not doing your job." Jim Welch, Director of Marketing, Xionics When Rick Chapman writes about industry screw-ups and successes, he does it from the perspective of someone who was there. The insights he brings to the software marketing process are unique, and the Handbook is a must read for anyone who wants to compete and win in today’s software market. Randy Hujar, CEO, Miacomet, Inc. This is the book that drives your bottom line. Its extensive use of checklists is designed to help the novice or professional plan, manage, and execute programs as well as evaluate the results. It takes you through the nuts and bolts of successfully launching and maintaining products via different promotional programs. Bill C. Donovan, Brand Manager, IBM You're selling it too cheap. Ted Finch, Vice President of Marketing, Metrowerks I received your product marketing book. It's one of the few marketing books I've ever read that is chunk full of real, nitty-gritty, tried-and-true information. For valuable information like this "The Product Marketing Handbook for Software" is well worth the 70 bucks. Ronald E. Ball, Vice President, Worldwide Marketing, |
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34 Sugar Hill Road Killingworth, CT 06419 Voice: 860.663.0552 Fax: 860.663.0553 Copyright Aegis Resources, 2007. All rights reserved |
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