A really STUPID book from Apress
Apress is about to publish a really Stupid book - I mean, a book about stupidity... kind of. Curious? You should be!
 In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters reads like National Lampoon meets Peter Drucker. It's a hilarious, well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, Merrill (Richard) Chapman provides an educational and vastly entertaining examination of why they didn't work. And make no mistake; most of them did not work. Richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time, Marketing wizard Merrill (Richard) Chapman takes readers on a hilarious ride through the last twenty years. Filled with personal anecdotes spanning his remarkable career (Chapman was present at many now-famous meetings and events), In Search of Stupidity takes a no-holds barred look at the uncreative and hopeless marketing ideas surrounding the technology industry.
In Search of Stupidity offers a clear, detailed analysis of what happened, why, and what you can do to avoid acting stupidly in the future. It offers unique insights into the avoidable mistakes made by some of the country's largest and best known high tech companies as well as succinct, to-the-point advice on how companies can avoid acting stupidly.
Author Merrill R. (Rick) Chapman has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Novell, Bentley Systems, Berlitz, Hewlett-Packard, and Ziff-Davis. His first computer was a Trash One (you antiques out there know what that is) and he began his career writing software inventory management systems for beer and soda distributors in New York City. He is the author of The Product Marketing Handbook for Software, co-author of the Software Industry and Information Association's US Software Channel Marketing and Distribution Guide, and periodically writes articles about software and high tech marketing for a variety of different publications.
If you would like a review copy of this book, please reply to me with your mailing address and I will send you your copy.
Thanks!
Hollie Fischer
Apress Product Marketing Manager
2560 Ninth Street, Suite 219
Berkeley, California 94710
Phone 510.549.5930 x105
Fax 510.549.5939
hollie_fischer@apress.com
www.apress.com
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