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 The Product Marketing Handbook for Software, 4th Edition by Merrill R. Chapman, $69.95
The Product Marketing Handbook for Software, 4th Edition is the definitive guide for executing software marketing programs for any size company. Included is a CD that contains comprehensive checklists, forms, and spreadsheet templates for managing your marketing activities.
Each chapter includes an in-depth look at all aspects of the marketing subject, true focus stories that describe how different companies dealt with marketing challenges, and comprehensive checklists that allow you to manage every aspect of your software marketing. In addition, the Handbook also includes a comprehensive cost of marketing matrix, descriptions of common marketing titles and responsibilities, a resource directory, and a glossary of software marketing terminology.
 The Aegis Product Marketing Workbook, $39.95
Companion piece to The Product Marketing Handbook for Software
The Aegis Product Marketing Workbook is the only tool designed to help product marketers manager every aspect of launching and sustaining a product in today’s competitive software market. All of The Product Marketing Handbook for Software, 4th Edition checklists are easily accessible in a bound 8x1/2" by 11" workbook. Each section includes a preface covering key marketing points, notepad, and coordinator forms that let you add information about personnel who are working with you on your marketing projects. For companies that need to work on multiple products and projects, The Aegis Product Marketing Workbook is also available in economical corporate and enterprise packs. Order now.
 The Aegis Product Positioning Workbook, $29.95
Companion piece to The Product Marketing Handbook for Software
The Aegis Product Positioning Workbook is a unique tool designed to help product marketers successfully execute this most critical of marketing tasks. Based on the product methodology described in The Product Marketing Handbook for Software, 4th Edition, The Product Positioning Workbook assists you in using the industry’s most advanced product positioning methodology. For companies that need to work on multiple products and projects,The Aegis Product Positioning Workbook is also available in economical corporate and enterprise packs. Order now.
The Aegis Product Marketing Workbook Two Pack(includes both workbooks)$59.95 US.
Order now.
We accept these major credit cards: American Express, Discover, MasterCard and VISA
 For fastest ordering use our web site at www.Aegis-Resources.com or call 1.877.438.7642, 9AM to 5PM (EST/EDT). U.S. and international fax orders: 1.860.663.0553. For bulk corporate and educational pricing, please contact info@Aegis-Resources.com
We're certain you’ll find The Product Marketing Handbook for Software, 4th Edition an invaluable resource. But if for any reason you're unhappy, simply return the book and workbook in resalable condition within 15 days for a full refund. (Shipping and handling charges not refundable.)
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