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34 Sugar Hill Road Killingworth, CT 06419 Voice: 860.663.0552 Fax: 860.663.0553
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The Product Marketing Handbook for Software
The Product Marketing Marketing Handbook for Software, 4th Edition is the definitive guide to successful software marketing and sales. Written by Merrill R. (Rick) Chapman, author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, the Handook is completely up-to-date. Its 16 chapters and appendices, 690 pages, over 2600 checklist items, 300 cost-of-marketing line items, 20 case studies, 30 illustrations and figures, sample forms, free spreadsheets, and product management forms make the Handbook absolutely indispensable for any software company looking to succeed in today’s ultracompetitive environment.
First published in 1993, the Handbook is in use today at companies such as Symantec, Microsoft, Lucid8, and hundreds of other software companies, both large and small. Read excerpts from every chapter on this site!
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Softletter
On January 1st, 2007 Merrill R. (Rick) Chapman took over Softletter, the industry’s premier publication dedicated to helping software firms execute business basics. Founded by Jeffrey Tarter and now in its 23rd year of publication, Softletter covers financial ratios, new marketing tactics, executive compensation, customer support, pricing models, productivity metrics, the growth of Software as a Service (SaaS), behind-the-scenes looks at mergers and acquisitions, marketing and sales methodologies, Open Source and much more. Your $395 yearly subscription entitles you to 24 issues packed with hard data about how to run a successful software company as well as full access to the Softletter archives (which go back to 1995)! Free complete sample issues online at www.softletter.com.
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The Aegis Software Marketing and Sales Templates, Version 2.1
The Aegis Software Marketing and Sales Templates consist of over 2600 software marketing and sales tasks identified, categorized, outlined and organized in a completely modifiable framework.
Compatible with Microsoft Project™ 98, 2000, 2002, IMSI TurboProject and any product that can read Microsoft Project Exchange (.MPX) files. Also includes Excel version of the Templates.
The Templates are based on the The Product Marketing Handbook for Software, 4th Edition and are extremely comprehensive and will enable any software company to quickly and effectively structure and manage their software marketing and sales campaigns and programs. They’re the perfect way to kickstart your sales and marketing efforts
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The Softletter Financial Handbook
Over 300 pages packed with hard data about:
- New executive compensation benchmarks, including CEO, CFO, CTO, product management and more.
- New operating benchmarks, including profit and revenue per employee
- New information on how to run effective Google AdWords campaigns (important)!
- New information on how Sarbanes-Oxley impacts your revenue recognition policies (a must read)!
- New benchmarks on OEM contracts
- New benchmarks on services margins
- New benchmarks on mergers and acquisitions
And that's just the tip of the information iceberg you'll find in The Softletter Financial Services Handbook.
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How to Finance a High-Tech Startup
Thinking of starting up a software company? Then you need to buy this video and learn:
- The stages of funding and what is expected at each stage
- How to write a complete, yet concise business plan that will catch an investor’s attention and lead to the initial meeting
- What investors look for in terms of the management team, the market, and concept
- How much time to expect for each stage of funding, according to what kind of investor
- Alternative funding, including government grants and the 504b
- Wise counsel from seasoned investors, and CEO’s who have been through the process--multiple times
And much more!
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Also from Aegis Resources and Merrill R. (Rick) Chapman
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In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, 2nd Edition
Order Online
Read the complete introduction to the Second Edition
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Learn how to avoid marketing disasters by learning from high-tech’s biggest screwups and meltdowns!
“Another book that been languishing on my nightstand is the second edition of In Search of Stupidity by Merrill "Rick" Chapman. I read--and enjoyed--the first edition and was a little reluctant to read it again to find the new stuff but I'm glad I did. This is more than a new edition; it's a remarkable rewrite. Just like version 2 of most software (or version 3 of Microsoft software), this edition is much better than the 1.0 edition. Chapman has added analysis of the mistakes with concrete advice on how to avoid the same mistakes in the future. He also refreshes the edition with examples from current days, showing how mistakes from the past are being repeated again and again.”
Steve Johnson, Pragmatic Marketing
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Stupidity is International!
In Search of Stupidity has just been released in Japanese, Italian, two dialects of Chinese, Polish, Korean, and Spanish! Below are the covers from the Italian and Japanese editions. (No, we have NO idea why the Japanese publisher picked THIS cover; they sure didn’t ask us!) ISOS 2 is the perfect gift for the high-tech Otomo-dachi, Paisan, Amigo, Kolega, Euri, etc., etc. in your life! Available on Amazon or your local bookstore. The Japanese version is published by Impress with an ISBN number of ISBN-4-8443-1941-8. The Italian version is published by Mondadori Informatica with an ISBN number of ISBN-88-04-53195-9. For information on all international editions, contact Apress at www.apress.com
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