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34 Sugar Hill Road Killingworth, CT 06419 Voice: 860.663.0552 Fax: 860.663.0553
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The First Edition, 1993
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The Second Edition, 1995
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The Third Edition, 1998
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The Millennium Update, 2000
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Title
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The Product Marketing Handbook for Software, 4th Edition
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Description
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The definitive guide to successfully launching and sustaining software products in today's ultra competitive software market. Each chapter includes an in-depth look at all aspects of the marketing subject, true focus stories that describe how different companies dealt with marketing challenges, and comprehensive checklists that allow you to manage every aspect of your software marketing. Included is a disk that contains the checklists, forms, and spreadsheet templates for managing your marketing activities. In addition, the Handbook also includes a comprehensive cost of marketing matrix, descriptions of common marketing titles and responsibilities, a resource directory, and a glossary of software marketing terminology.
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Author
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Merrill R. Chapman
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Publisher
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Aegis Resources, Inc.
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Dimensions
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7 x 9.5, 690 pages, 30 illustrations and figures, detailed index, 2.75lbs
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ISBN
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0-9672008-6-5
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Price
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$69.95
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Library of Congress Catalog #
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Pending
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Availability
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The book may be ordered by phone, fax, mail, or from this Web site. The Handbook can also be ordered from Barnes and Noble and The Tattered Coat Bookstore in Denver.
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Review Copies
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If you review books for newspapers, magazines, newsletters, or Web sites, please E-mail us at reviews@Aegis-Resources.com
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Excerpts
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Read excerpts here.
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Title
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The Aegis Product Marketing Workbook for Software, 4th Edition
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Description
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The Aegis Product Marketing Workbook is the only tool designed to help product marketers manage EVERY aspect of launching and sustaining a product in today’s competitive software market. All The Product Marketing Handbook for Software, 3rd Edition checklists are easily accessible in a bound 8x1/2" by 11" workbook. Each section includes a preface covering key marketing points, notepads and coordinator forms that let you track key information.
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Author
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Merrill R. Chapman and Aegis staff
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Publisher
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Aegis Resources, Inc.
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Dimensions
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8.5 x 11, 150 pages
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Price
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$39.95
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ISBN
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0-9672008-1-4
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Availability
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The book may be ordered by phone, fax, mail, or from this web site
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Title
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The Aegis Product Positioning Workbook
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Description
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The Aegis Product Positioning Workbook is a unique tool designed to help product marketers successfully execute this most critical of marketing tasks. Based on the product methodology described in The Product Marketing Handbook for Software, 4th Edition, The Product Positioning Workbook provides marketers with the industry’s most advanced product positioning methodology. Prefaces and narrative detail the precise goals a marketer must achieve to clearly and successfully position a product, expanded product positioning checklists break out each task and concept in complete detail, and visual templates allow you to explore different aspects of your product’s positioning, and build a unique 3-D view of your product positioning.
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Author
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Merrill R. Chapman and Aegis staff
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Publisher
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Aegis Resources, Inc.
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Dimensions
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8.5 x 11, 46 pages
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Price
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$29.95
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ISBN
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0-9672008-2-2
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Availability
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The book may be ordered by phone, fax, mail, or from this web site
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