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Merrill R. (Rick) Chapman has worked in the software industry since 1978 as a programmer, salesman, support representative, senior marketing manager, and consultant for many different companies, including WordStar (really MicroPro, but no one remembers the name of the company), Ashton-Tate, IBM, Inso, Bentley Systems, Berlitz, Hewlett-Packard, Sun, Ziff-Davis, etc. His first computer was a Trash One (you antiques out there know what that is) and he began his career writing inventory management systems for beer and soda distributors in New York City.
In addition to the Handbook, he is also the editor and publisher of Softletter, author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters and co-author of the Software Industry and Information Association's US Software Channel Marketing and Distribution Guide. When Rick lectures on software marketing at events such as Software Success' marketing boot camp he enjoys quizzing the audience on computer-related trivia. His latest stumper is "What was the last movie Robbie the Robot (Hollywood's longest employed mechanical man) of Forbidden Planet appeared in?"
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