Product Marketing Handbook Reviews


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Reviews of The Product Marketing Handbook for Software

“Indispensable”

Review by Ivan Levison

It is absolutely indispensable for software marketers. $69.95. NOTE: I don't get a nickel for plugging Rick's book. I'm recommending it to you because I think you need it. Period.

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“The Product Marketing Handbook for Software, 4th Edition”

Review by Brian Lawley

This week I received one of the first copies of the 4th edition of the Product Marketing Handbook for Software, by Merrill Chapman.

Initially I was skeptical that the book would have much to offer me. Given that I've spent the last 15+ years building my career around Product Marketing and Product Management, I thought there wouldn't be much that I hadn't learned on my own over the years. In spending a little time with it, however, I found that it actually includes many valuable insights and information that I hadn't uncovered before. Weighing in at 690 pages, this book is an extremely valuable resource for anyone doing Product Marketing or Product Management work.

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Software Marketing Exposed!

By William F. Zachmann, President, Canopus Research Monday, June 21, 1999, for CompuServe Computing

OK. I confess! The headline to today's column is a shameless exaggeration! It is also, however, a completely truthful statement when rightly understood. For the truth is, The Product Marketing Handbook for Software is an unconditional "must-read" for anyone involved in, potentially involved in, or even merely interested in how software products are successfully brought to market and sold.

The Product Marketing Handbook for Software by Merrill R. "Rick" Chapman, edited by Gail Ostrow (Aegis Resources, Killingworth, Connecticut, 1999, ISBN 0-9672008-0-6, list $59.95) has just come out in its third edition. You will not find it on the New York Times bestseller list. However anyone who is in any way involved in marketing software, who is thinking about developing software for sale, or who simply buys software and is interested in learning more about how it is marketed and sold, definitely must read this book.

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