Consulting Services from Aegis Resources, Inc
Aegis Resources, Inc was founded in 1989 by Merrill R. (Rick) Chapman, author of The Product Marketing Handbook for Software and In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters. Its customers have included such firms as Bentley, IBM, Microsoft, Novell, Stromberg, Sun, WordPerfect, the Government of Mexico and many others.
Aegis is a consulting firm that specializes in enabling software and high-tech companies to create lean, fast-moving marketing and sales operations that generate revenue quickly. Our comprehensive knowledge of software marketing and sales realities and ability to help you avoid the mistakes made by others is unparalleled in the industry (and we’ve written the books on the subjects). We focus on helping you execute the fundamentals and getting them right the first time. We also understand the need to spend money intelligently and can help you stay within your budgetary constraints while getting the most marketing and sales bang for your buck.
Our initial focus when working with a client is to insure you have a concise and effective positioning strategy for your product (and positioning consists of more than just “value propositions”). If you don't have one, we'll help you build it. Our focus on this is based on hard-won practical experience: We know that if your positioning is not right, all your other marketing and sales efforts will begin to misfire. (You can read more about this sad reality in The Product Marketing Handbook for Software.) Positioning isn't always a difficult task for a software publisher but it is always a necessary one. Once we've got that right, we'll help you get down to effectively delivering your marketing message and building sales.
For more information on Aegis Resources' consulting services, please contact us at rickchapman@softletter or call 860.663.0552 EST/EDT.
|
